It's a fickle business, getting the media to take notice of your press releases. The subject line is important of course, but obviously the story you are submitting has to also be engaging and of interest to the potential readers, listeners or viewers of the publication you are targeting.
Remember, there are editors waiting for good stories to come through, but if what you are sending them is overtly self promotional then it just wont get picked up.
But when it does work, the rewards can be fantastic, and so it is definitely worth perservering with getting it right. When you have a new book coming out, and your press releases are targeted specifically to the publications that are likely to have interested followers and the information within your book is really relevant to them, you may get a call for an interview, a review of your book, or even a request for excerpts. You really can't buy this kind of publicity, and one good review or prime time interview can help sell thousands of copies.
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment